On October 14, 2024, Bertrand Franchise and DNA Paradis Group entered into a strategic partnership through the signing of master franchise contracts for the Le Paradis du Fruit and Hanoï Cà Phê brands initially, with a view to accelerating their development and prepare a future acquisition of the brands by Bertrand Franchise.
Founded in 1982 by Claude Louzon, restaurateur and creator of concepts, the Le Paradis du Fruit brand, supported since its origin by family shareholders, has based its success on a unique concept, which emphasizes quality, flavors and the joy of meeting again. The brand defines itself as a bistro/primeur that welcomes active city dwellers, healthy food lovers, gourmets, at any time of the day, every day of the week. On the menu, you will find a cuisine full of delicacies, combining freshly squeezed fruit and vegetable juices, tasty recipes and vitamin-packed salads, endless plates and very delicious desserts. To date, the brand has a portfolio of 27 brands, and a target of 15 addresses in development per year.
Created in 2015 in the dynamic Grands Boulevards district, Hanoï Cà Phê, half-bistro, half-cafe with a colorful universe, offers cuisine with Asian notes: “made in Vietnam”
Since its creation, 4 other addresses have emerged in Vélizy, La Défense, Bercy, and Lyon.
Between them, Le Paradis du Fruit and Hanoï Cà Phê recorded €85 million in sales under brands in 2023.